The World of French Cuisine: Food Creative Marketing and Design
- Course provided by Future Learn
- Study type: Online
- Starts: Anytime
- Price: Free
Course Description
Explore essential elements for a successful food and beverage concept
Ferrandi Paris is a century-old institution specialising in gastronomy and hospitality. On this creative food marketing course, the school will take you on a journey through the rich heritage of French haute cuisine.
As you meet gastronomic greats and take a tour of the Emerald Coast in Brittany, you’ll find inspiration for your own culinary career. You’ll build the skills you need to design, develop, and market your own creative food brand.
Understand and analyse food trends and concepts
Before you can get stuck into designing a brand, you need to understand trends and concepts in the food industry.
In the first week of the course, you’ll delve into food history, explore the sociology and anthropology of food, and review the main rules of restaurant design.
Identify trends inspiring business opportunities worldwide
In this week, discover you’ll compare and contrast key Western and global food trends.
To inspire your own ideas, you’ll build a mood board and receive collaborative feedback from your course leader, Virginie Brégeon, and peers.
Explore the impact of sustainability in the food industry
Week 3 of the course focuses on the impact sustainability is having on the global food industry.
You’ll learn what it means to take a sustainable approach to food, and look at some real-world examples of sustainable businesses developed by French foodpreneurs. This week will conclude with a live session with Virginie Brégeon.
Delve into food design, identity, and branding
In the final week of the course, you’ll start putting together a sample menu for your own food brand. You’ll learn how to turn an idea into a fully-fledged food identity and successful business.
With the expertise you gain over the four weeks of the course, you’ll be ready to make your culinary dreams a reality.
What topics will you cover?
- Cultural heritage: Understanding the historical significance of French cuisine and its influence on culinary concepts.
- Global Inspiration: Incorporating diverse culinary inspirations from around the world into the concept.
- Sustainable Development: Addressing sustainability concerns and integrating eco-friendly practices.
- Trend Scouting: Developing the ability to lead trend scouting strategies to stay relevant in the evolving F&B landscape.
- Creativity: Cultivating global creativity to design and deliver a distinctive and successful food experience.
- Adaptability: Preparing F&B managers to respond to daily changes and trends in the dynamic restaurant industry.
When would you like to start?
Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.
Available now
Join - £145Available now
Join - £145
Who is the course for?
This course is designed for anyone with an interest in food and hospitality.
That includes food enthusiasts, foodpreneurs, food industry managers and students on food and hospitality programmes.
Who developed the course?
Ferrandi Paris
FERRANDI Paris, a prestigious institution in the field of hospitality education, is a member of the Conférence des grandes écoles. It is dedicated to cultivating excellence in gastronomy and hospitality, grooming elites to be actors of renewal in France and abroad.